The Rep is one of St. Louis’s longest-running professional theatre companies, founded in 1966. Since joining in May 2025 I’ve had my hands across the entire site — from day-to-day content edits and show page updates to full page rebuilds, accessibility remediation, and now leading a complete migration to WordPress. Every public-facing page on repstl.org has gone through my hands at some point.
Day-to-day ownership
Live Site Edits
Ongoing content updates across the entire site — show listings, event pages, subscription info, staff pages, and seasonal promotions on a production CMS.
Show & Event Pages
Build and maintain individual show pages each season — production details, performance schedules, ticketing links, and cast/creative team listings.
Cross-Team Coordination
Work directly with Marketing and Development leadership on time-sensitive changes, translating business needs into front-end updates quickly and accurately.
Brand Stewardship
Enforce visual and content standards across every page — typography, color, layout, and tone — ensuring consistency as the site evolves.
Case study — Subscription page redesign
Classic Mainstage Subscription page · Before → After · Designed in Adobe XD
Adobe XD
What changed & why
Visual hierarchy
The original page treated every element with equal weight. The redesign establishes a clear content order — hero, benefits, pricing, then purchase flow.
Subscription benefits layout
Collapsed accordion-style benefits replaced a wall of text, letting users scan quickly and expand what’s relevant to them.
Purchase flow clarity
Broke the checkout process into explicit numbered steps — Purchase, Check Email, Select Seats — reducing friction and drop-off.
Performance schedule grid
Restructured the performance schedule into a scannable week-by-week grid with consistent card components and clear pricing.
Seating chart presentation
Enlarged and recentered the seating diagram with clearer tier labels — Premium, Preferred, Choice — making seat selection more intuitive.
Brand consistency
Standardized typography, spacing, and color usage across the page to align with The Rep’s visual identity guidelines.
Broader contributions
Accessibility Audits
Full ADA compliance reviews across high-traffic pages. Resolved WCAG failures including contrast ratios, focus states, and screen reader issues.
Page Rebuilds
Rebuilt key pages in HTML/CSS to improve usability and mobile responsiveness within the existing CMS constraints.
WordPress Migration Lead
Scoping and leading the full CMS migration to WordPress — architecture, theme development, content strategy, and stakeholder coordination.
Analytics Implementation
Integrated Google Analytics to track engagement, identify drop-off points, and inform content decisions across the site.
Migration roadmap
Phase 1 — Complete
Audit & Assessment
Full accessibility and technical audit of the existing site. Documented all issues, page structures, and content inventory.
Phase 2 — Current
WordPress Architecture & Theme Development
Building the WordPress theme, defining page templates, and establishing the component library for the new site.
Phase 3 — Upcoming
Content Migration
Migrating all existing content, shows, and media into the new CMS. Training staff on WordPress admin.
Phase 4 — Upcoming
QA, Launch & Handoff
Full QA across devices and browsers, final ADA review, production launch, and team handoff documentation.
Stack & tools
View current site ↗
HTML
CSS
JavaScript
WordPress
PHP
Adobe XD
Adobe Photoshop
Google Analytics
ADA / WCAG
Git